Marketing was my first love, then I found branding. Branding is my passion, my lover. Branding is my master, I am its mistress. Sounds fun, right? Well, it can be. Then, SEO comes in and ruins all the fun.
As I have mentioned before I have done some sort of marketing and web publishing continuously since I was 16 (12 years), and I have had the same thorn in my side the entire time. SEO is what drags me down.
SEO, or Search Engine Optimization, is an art form that I have yet to master. I have finally discovered a way to make it sexy. Search engine marketing experts can take that not so glamorous part of marketing and make it sexy.
One of my favorite mantras is to never pay someone to do something you can do yourself. Well, in this case, I can’t do it myself, and I don’t want to. (I know, that sounds bratty!) A search engine marketing firm can combine every skill set included in SEO to help insure that your website is not only on the front page of Google (or other big search engine) but also help it place in the top few spots. Some experts say that if you aren’t in the first 4 spots on Google, then you don’t exist on the internet. That’s bold!
Search engine marketing firms are not only for search engine rankings, they can also help with social media. Social media is the new way of getting attention. In today’s world, some consumers look to Facebook and Twitter before searching. This can make or break a company. Social media optimization helps insure that you are who the consumers find when looking for a new product or solution. There are many layers to social media that are hard for the novice to break through.
Even a branding dominatrix like myself needs help with some of the more technical aspects of marketing. So, enlist some help so you can concentrate on what you do best! Be your own dominatrix and let the master of SEO give you a hand.