I was going to write about apps that can improve your timeline, but I’ve had someone point out a need for my readers. For today’s Facebook lesson, I will recap the amazing features of the Timeline, as well as give you some tips to make your Timeline fan page FABulous! I understand that some of you are probably still dragging your feet and hoping Mark Zuckerberg will not force you go have the Timeline. I understand the hesitation, but I urge you to jump on the bandwagon. I am sure that when you do, you will love it. It really has amazing features that will be greatly beneficial to your brand! (Besides, it will be automatically changed on March 30, even if you fight it!)

FABulous features of the Timeline:

  1. You can delete stories/ posts you don’t want everyone to see. Is a certain posts no longer relevant to your brand, or have you made a mistake? This can fix it. (See damage control)
  2. The Timeline can go back to the very beginning of your brand, not just when you joined Facebook. Take advantage of this. It is a great way to let people get to know you without directing them to an about page.
  3. You can highlight special days in your life, and even choose a photo to represent it. (just click the star icon) You can use this to bring more attention to certain blog posts, highlight giveaways and contests, hitting a milestone, or even to share quotes relevant to your brand.
  4. You can even add significant events in your company/ brand/ blog!  Use this fun feature to add major milestones such as reaching a certain number of followers, joining a big project, releasing a product, or even adding an employee/ parter.
  5. You can even edit information within a certain post, like adding a location, by hitting the pencil icon.

Here are some tips to help you get your Timeline set up:

  1. You have 7 days from the time you choose to switch before you have to make it live. use this time to play around with it and get it set up. If you are happy with it before those days are up, feel free to publish it.
  2. Use a cover photo that illustrates your brand perfectly. Use a image with a width of 851 pixels by 315 pixels. There are some rules Facebook has set up for these images though. So be sure to follow them, or your account can be suspended. The rules are below.
    • All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
    • Covers may not include:
      i.    price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
      ii.    contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
      iii.    references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
      iv.    calls to action, such as “Get it now” or “Tell your friends.”

      (rules directly from http://www.facebook.com/page_guidelines.php)

  3. Your profile picture will have to be at least 180×180 pixels.
  4. When linking to your Facebook fan page, you can direct traffic to a specific tab via tab urls. To find this, from your page, go to the very top. Click manage, then edit page. Click apps on the left menu. Find the tab you want to link to, and click “link to this tab” below it. Copy that URL. This is the URL you will use to link to a certain tab.
  5. You can select certain posts to be pinned to the top of your timeline by clicking the pencil icon and then “pin to top” for up to 7 days. This is really great for blog posts and promotions.
  6. Reposition photos posted on your timeline by clicking the pencil and then “reposition photo.” Move the photo where you want. Just be sure to save.
The best advice I can give you is to have fun and stay true to your brand. Share funny memes that apply, as well as articles that your fans will find beneficial.
I would love to see your timeline, and I think my other readers will too, feel free to share the link below.
Is there anything you would like me to cover, I will be happy to write about it, just comment below and let me know.
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10 Responses to Facebook Friday: Timeline for Pages

  1. GiGi Rena says:

    Hahaha you “someone” point out… 😀 Loved the post and yes it helped me, hope it helps others as well… Starting to finally get the hang of Timelines…

    Keep up the awesome work Cari!

    GiGi Rena

    • nighlon says:

      Thank you GiGi. I’m actually trying to figure out a way to allow pages to link to eachoth er. This will be great for people like you (and me) who have multiple pages!
      Also- thanks for pointing this need out to me!

  2. Byn says:

    Great advice as usual (and a few things I don’t think I would have EVER figured out!!) I’m having issues with #8, though. I can’t quite figure out what I should link to, or even really how to get to the different apps. Are there more apps other than the ones that come up by default? Am I making this more difficult than it needs to be?

    • nighlon says:

      There are many more apps, which I will be covering next week. There are so many things you can add to your page, for instance, you could embed your kickstarter video and direct people there.

  3. Patricia says:

    great information Cari ~ thanks

  4. nighlon says:

    Thanks Patricia- I need to get my thoughts together for your page and email you!

  5. […] Facebook Friday – where you can learn everything about setting up you Facebook Fan page […]

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  7. I so needed this info! Thanx, Cari. 🙂

  8. nighlon says:

    I’m glad it helped! I can’t believe you don’t have Timeline yet!

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